Monday 19 September 2011

David Guetta: Nothing But The Beat


I've not got round to a mention of the new David Guetta album Nothing But The Beat so far, time to put that right. Not that he exactly need my help in promoting an album that already seems like a greatest hits collection on account of several of the tracks already having had such a massive success as singles.

I expect that there will be more singles from the album, and I'm sure they'll be huge as well.

Meanwhile, in the latest chapter in the Guetta story, on Saturday the Grand Rex theatre in Paris hosted the premier of the film Nothing But the Beat, a documentary covering his career from underground DJ to international superstar.

The film is a collaboration between David Guetta and burn - an energy drink from Coca Cola - and it tells his story through interviews with him and with friends, family and collaborators.

Those involved include will.i.am, Kelly Rowland, Snoop Dogg, Ludacris, Taio Cruz and Usher, as well as dance music legends Norman Cook, Laurent Garnier, David Morales and Pete Tong.

It tracks the role Guetta played in the creation of the cross-over genre of house blended with pop, hip-hop and R&B, taking his music and the work of others to new audiences and new generations.

"Nothing But the Beat" the movie, is a burn production in association with What A Music, filmmakers Partizan (Be Kind Rewind, Part of the Weekend Never Dies) and innovation house Deviant Ventures.

David Guetta, who was at the screening with his wife Cathy, said: "Working with burn on Nothing But the Beat has given me the opportunity to share this journey and I hope it will inspire anyone who has talent or dreams to follow them. I have been chasing mine since I was a teenager, and it still feels like it's only the beginning for me."

Dan White, global group director for burn at the Coca-Cola Company said: "The burn brand believes in inspiring action with those who want to leave their creative mark on the world.

"David Guetta personifies this spirit in everything that he does and the more we got to know him and what he stands for, the more compelled we felt to share his story with fans across the globe."

Guetta has gone from the DJ booth at clubs to massive arenas and outdoor festivals. Since he produced I Gotta Feeling for the Black Eyed Peas and released his fourth studio album 'One Love' in August 2009, Guetta has sold over three million albums and 20 million singles,

Guetta's fifth album Nothing But The Beat came out last month, featuring tracks like Sweat (with Snoop Dogg), Where Them Girls At (With Flo Rida and Nicki Minaj) and Little Bad Girl (Featuring Taoi Cruz and Ludacris) has seen

Other tracks feature Usher, Akon, Chris Brown and Jessie J.

Needless to say though, the track that stands our for this listener is the track Glasgow, very much a Daft Punk flavoured electro work from disc two of the collection which has overall a less commercial flavour than the first disc which features the celebrity collaborations.

Guetta played at Glasgow's Braehead Arena in April 2011, and has played in the city several times in his career. Strange to think that the tune will now make more people around the world aware of the city than any marketing campaign ever could.

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