Monday 22 April 2013

Yuksek : Baby & Me Evian babies advert

Amid an onslaught of amazing new releases this week, this new advertising campaign caught my eye and ear.

It's another innovative campaign by Evian, the French mineral water brand, and it continues their 'live young' themed adverts that feature dancing babies.

Previously they've been seen roller skating  in a 2009 ad campaign  that won the company the Gold Award at the London International Awards 2009 for Best Visual Effects.

A 2011 re-imaging of the campaign saw the babies dancing on T shirts, and interestingly the music was a version of Wordy Rappinghood, produced by DJ Mehdi and Uffie.

They've obviously decided to continue using some innovative French music for this new campaign. In this case the music is by Yuksek, with a remix of Here comes the Hotstepper, a 1994 US number one for Ini Kamoze.

The original song's appeared in a few advertising campaigns and films since then, after it appeared in the movie Prêt-à-Porter.  It also made an appearance in the song Qui t'a dit by Sexion d'Assaut in 2010.

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